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Protect Your E-book Files!
Wayne Perkins, Sat Dec 10th
Title: Protect Your E-books Files! Perkins Failsafe System forProtecting Your Fame and Fortune
Three years ago I was giving my first E-book keynote speechbefore the Arizona Book Publishing Association, when one of theesteemed publisher members asked me a very pointed question.
"What happens if someone steals your file and sells it or givesit away all over the Internet?"
Until I was asked that question I thought I was Sutter strikinggold in California.
"How do you keep people from stealing your work?"
Beads of perspiration formed on my face and hands. I hadcottonmouth. This is a bad dream. Why didn't I think of thisbefore?
My mind immediately regressed to conversations with otherprofessional speakers relating horrifying incidents where theydiscovered their "signature story" was being retold.
I thought about the many times I heard professional speakerstelling Dr. Charles Jarvis's special Little Bird story withoutgiving credit to Dr. Jarvis
I wondered how much easier it would be to take the Little Birdstory as a file formatted in a common program like MicrosoftWord for windows and then spread it to many thousands or evenmillions of people through e-mail.
Do you think that can happen? I think so.
Over the last 3 years many companies have become involved increating encryption techniques that protect your e-book filesfrom theft.
However, none of the encryption techniques are fail-safe. Infact many times when you download an encrypted book, the filesare so huge and difficult to open that you end up canceling yourorder.
I was recently giving a teleseminar and an attendee asked a mostcommon question.
The question was, "how to I keep someone from stealing my-e-book?
I decided to answer the attendee's question with a question.
Why do you care if they steal your e-book?
She replied" Because I will lose money."
That is when the light bulb went off in my brain. Companies thatare spending all that money and putting in all that effort toencrypt e-books are throwing their money away. They areprotecting people from opening e-books which really isn't' themajor concern.
The problem is protecting the authors from the potential loss offame and fortune.
Telling Dr. Jarvis's Little Bird Story without his citationisn't' the problem. The problem is in the potential loss of Dr.Jarvis's fame and fortune due to telling his story.
The loss of your e-book files represents a potential loss ofyour fame and fortune.
You lose no inventory if someone steals a digital file. Once youcomplete an e-book and post it on-line you automatically have 6Billion copies in print. You have enough inventory for everyman, woman and child on earth.
If one person reads your e-book and does not pay for it you mayhave one fan. If 100,000 people read it for free you may have a100,000 fans.
A question I have is can you earn more money and have more famewith one fan or with 100,000 fans?
Over the last few weeks I have successfully completed the beste-book encryption system ever devised and it is yours absolutelyfree.
This Encryption system will allow virtually anyone to open andread your e-books, and yet this system will protect your fameand fortune.
--------------------------------------------------------------------------------------------------- ---The Perkins E-book Fameand Fortune Encryption System---Version 4.1 PEFAFES---------------------------------------------------------------------------------------------------
Components of the Perkins E-book fame and fortune encryptionsystem: PEFAFES---------------------------------------------------------------------------------------------------
1. You need an e-book. An e-book can be 5 page or 500 pageslong. You are the expert in your field. You get to call theshots on e-book size. You will advertise how to purchaseadditional copies of your e-book as well as how to purchase theInfoproduct mentioned later.
2. You need a tasty article. This article will be related toyour e-book. The purpose of the article is to entice the readerto purchase your e-book. (Component #1)
The web address where article readers may find and purchase youre-book will be included.
3. You need an Infoproduct. An Infoproduct is an expansion ofthe article or extra information you forgot to include in youre-book. If your Infoproduct is exactly the same content as yourarticle you may want to add special examples or additionalInternet resources where web visitors may receive moreinformation. Include many of the free resources on your ownwebsite. You will advertise your e-book price and yourinfoproduct price in the infoproduct text.
Here is your free copy of the revolutionary PEFAFES system.
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Example of the Encryption System
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For this example assume you are a public speaker who talks onthe topic of "How to Win At Gambling"
You have a website titled " Vegas-Gambling.com"
The title of your e-book is: 101 Winning Poker Strategies" Price$9.95
Create an article that you will post to major websites on theInternet. You will offer your article free to webmasters inreturn for a link to the description page of your book locatedon your website or a website that fulfills your e-book orders.
Title this article "3 Ways to Win at Poker."
Let's say your e-book title is: "101 Winning Poker Strategies"Price 9.95
Your book is loaded with references about you, your contactinformation and hot links to places on your website for moreinformation about gambling and it includes references to yourother e-books, consulting services and detailed contactinformation.
After you create your article "3 Ways to Win At Poker" with theusual 4 line author bi-line at the bottom of the page, createanother file based on the article titled "3 Great Ways to Win AtPoker." Make sure you list resources, references and links overto your website or to more product pages and more informationabout you.
This file will be called your "infoproduct" or informationproduct.
If you are lazy and just want to use the exact same file as youused as your free article, that is okay as well.
Once you understand how the encryption system works, you willunderstand how beneficial it is to allow people to purchase yourarticles.
Assign a price of $3.95 to your Infoproduct.
Now for a summary of what you have so far.
1. Article...used to market your e-book that you give away forFREE
2. E-book ...which is your basic product. You will charge $9.95each
3. Infoproduct that you advertise in your e-book selling for$3.95
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Now here is the good stuff and this is why I make sure I formatin Microsoft Word and Adobe PDF. I also keep all of my filessmaller than 500 kilobytes in size to allow delivery via e-mailwithout the use of Zip files or other confusing helper programs.
My newest products are all text files that are small in size andcan be read on any computer without any special softwarerequirements.
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You now have your encryption system in place
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Picture this...At the current time, you are watching a 2-hourhockey game.
While you are watching TV an Internet surfer, Jack Sprat,locates your website article.
(1) Jack Sprat reads the article about your 3 gambling tips andthinks it's great.
(2) He goes to your website and purchases your e-book for $9.95
(3) He loves it so much that he sends it to his whole "GamblersAnonymous" data base with over one million strong. This takesplace in the time span of one hour! Jack Sprat knows nothingabout copyright laws. He is just so happy to share yourexpertise with his friends!
Over one million e-mail recipients receive the attachment butonly 10% or 100,000 people read about your tips. The other 90%just hit the delete key on their computers. They are afraid ofopening any e-mail attachments.
Over 100,000 read your e-book for free and 10% or 10,000 readersare so moved that they decide to click on over to your websiteand purchase your "Infoproduct" for only $3.95 each.
(Remember that your infoproduct is your free article with aprice tag on it.
Your gross sales for one hour's work = $39509.95
(1) 0 X 100,000 = $0.00 Your E-book Sales (2) $9.95 X 1= $9.95Jack Sprat's E-book sale (3) $3.95 X 10,000= $39509.95Infoproduct sales
You made $39509.95 in one hour. Since your E-book orderingsystem is on automatic pilot, you never talked to a singlecustomer or took product out of your inventory.
You are halfway done with the hockey game and haven't eventurned on your computer.
You also have 100,000 People talking about you at this veryminute.
Are you excited yet?
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Your fame and fortune encryption system continues on...
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Remember those 10,000 people who paid $3.95 for the specialreport after reading your e-book for free?
One person out of that group, Sylvia Wiss is the only dishonestperson out of the 10,000 . She purchased the special report for$3.95 and decides to send your $3.95 special report to onemillion of her friends. She sends it to the "NationalAssociation for the Preservation of Gambling" ...one millionstrong. Sylvia too, is Internet savvy and blasts out yourInfoproduct to a million people in only one hour.
Like in the above example only 10% of the group or 100,000 readit. The rest consider it Spam or e-mail that should be deleted.10% of that group or 10,000 love your Infoproduct. They love itso much that they purchase your featured e-book that wasadvertised in the Infoproduct that was just stolen. Rememberyour "101 Winning Poker Strategies" Price 9.95?
Sylvia's efforts have resulted in 10,000 E-books, selling at$9.95 each, which equal $99,500 plus the original $3.95 sale ofthe Infoproduct to Sylvia Wiss.
Congratulations to your top salespeople!
Jack Sprat 's efforts created $39,509.95 in total sales. Thetotal time elapsed is only one hour.
Sylvia Wiss brought you $99,503.95 in a time frame of one hourYour total sales for the day: $139,013.90 The total time thatexpired during this process is just two hours
I wonder how much money you will have earned in the next 40hours?
There is one more question I will leave with you to think over.At what point do you contact an attorney and ask about copyrightviolations by Jack and Sylvia?
While you are thinking that over, I am going to see if there isanything else I can watch on television.
My E-book Fame and Fortune Encryption System is still operating.
Good luck.
---------------------- Resource Box ---------------------
Wayne Perkins, "The E-book Marketing King" Presents:Teleseminars to walk you through the process of selling yourinformation on-line. Make money today!http://www.wayneperkins.net/ebooks/write.htmlmailto:wayne@wayneperkins.net
About the author:Wayne Perkins is the best selling author of "A Cheap and EasyGuide to Self-publishing E-books" and presents teleseminars onhow to sell information on-line. Wayne Perkins, HypnotismEducation Website is a top pick on Yahoo.
Wayne's mission in life is to help you achieve your mission inlife.
Learn how to create, protect and sell your e-book files:
http://www.wayneperkins.net/ebooks/write.htmlmailto:wayne@wayneperkins.net
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